An article that appeared recently in The Wall Street Journal notes with irony that companies continue to recruit new hires even as they lay people off. Why? Because companies fail to “groom and train” existing employees. While the article was not about a specific industry, we note that the shortfall in professional development didn’t miss financial services, especially marketing.

Interestingly, for all the sales training out there, we’ve struggled to find something on par for marketers. Most of what we’ve sampled comes from universities and trade organizations, and while intellectually stimulating, most of it fails to connect with the realities and rules that guide financial services.

When we couldn’t find something that accomplished what we were looking for, we developed our own. We call it Marketing Fuel™. Marketing Fuel™ is an interactive training session designed for marketers of all skill levels with the goal of improving strategic marketing competency while giving your team a much needed jolt of energy! Think marketing guru Phil Kotler meets Red Bull™!

“This was truly the best workshop I’ve experienced for building the capabilities of a marketing unit. Our marketing team walked away with practical tools for getting at the heart of a project and leading the marketing efforts of a company.”

Janette Kolega, vice president of corporate marketing, LPL Financial Services

Marketing Fuel™ makes sense because:

• We hold the training at your site (or nearby). By eliminating travel, more marketers can take part.
• It’s led by experienced marketing practitioners and former CMOs averaging over 20 years of experience each! They’ve been there.
• It’s turnkey and a great way to build teamwork.
• It’s customizable to your firm’s needs.
• Our on-line Fuel Gauge Assessment not only identifies skills shortcomings, but provides benchmarks for success measurement. For a more personal experience, we also provide a mentoring program, providing guidance, support and marketing development.

Quench your team’s thirst for marketing knowledge Call us today to reserve your session!

“The combination of knowledge and advice that my department took away from the session was beyond anything I could have hoped for. They were so excited about the processes they’d learned that they couldn’t wait to apply them—and they already have some wins."

Kandis Bates, executive vice president, marketing, LPL Financial Services