“Remember, when it comes to value add--speak of that which you know!”

Over the years, we’ve found lots of programs and productivity tools to help your sales team, but little for marketing. And the programs that were out there were usually overly academic, lacking in financial industry specificity or simply beyond the team’s ability to digest and implement them.

That’s why we created Marketing Fuel™ — a high energy, interactive 1 ½ day workshop built to energize, challenge and advance the skills of your marketing team.  Fuel tm is facilitated by seasoned, industry practitioners who understand first-hand the challenges your team is facing.

“This was truly the best workshop I’ve experienced for building the capabilities of a marketing unit. Our marketing team walked away with practical tools for getting at the heart of a project and leading the marketing efforts of a company.”

Janette Kolega, vice president of corporate marketing, LPL Financial Services

This highly customizable program has a number of different modules, including Brand Development & Valuation and Getting The Most From Your Sales Team as well as
Proprietary modules, including:

Intelligent Interrogation™

A process designed to get to the heart of your client’s business need first, so the programs you develop aren’t about a brochure, but a result.

The V-Way™

In our industry, with some many variables, it’s difficult to plan on an annual basis. The V-Way arms your team with a process for evaluating those mid-course corrections.

“The combination of knowledge and advice that my department took away from the session was beyond anything I could have hoped for. They were so excited about the processes they’d learned that they couldn’t wait to apply them—and they already have some wins."

Kandis Bates, executive vice president, marketing, LPL Financial Services

We also offer a module for your sales force, “Getting The Most from Your Marketing Team.” Marketing Fuel is a great way to turn your annual sales meeting into an annual distribution meeting.